They chose LYON

Aderly and ONLYLYON wish you a happy new year !

Aurélie Moretto / ADERLY — Tue, 10 Jan 2012 08:23:55 +0000

We wish you great success in 2012 !

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Festival of Lights: the impact

Aurélie Moretto / ADERLY — Tue, 13 Dec 2011 15:56:35 +0000

Just a few days after the 2011 festival of lights, let’s take a look back at the positive effects of this popular and key event.

Visitors

The number of foreign visitors to the Festival of Lights increases each year. During the 2010 event, Greater Lyon Tourism Office noted that 1 out of 3 visitors came from abroad, with a majority attendance of Italians (21 %), Spanish (15 %), Swiss (14 %) and German (8%). And for the first time tourists from Asia (8 %) ranked in the top five countries represented by foreign visitors. Visitors from France (outside of the Rhône-Alpes and Ile de France regions) represented 37 %.

Guided Tours

While winter is not the most favorable period for tourism, there is a clear rise in the number of visits to the city during the Festival of Lights. During the 2010 edition, 317 visitors took the guided tours organized by the Tourism Office from 8-12 December. The welcome pavilion recorded peaks in the number of visitors, with 80% more visitors during this period.

The tourism industry

Professionals in the tourism industry tend to plan a year ahead for the event. To date, 590 tour operators and travel agencies in France and around the world schedule and promote the festival (German, Belgian, Austrian, Chinese, Korean, Spanish, Italian, Japanese, English, Swiss and Russian).

Local economy

The effects of the event are very positive for local economic actors: bars and restaurants in the city-center more than quadruple their sales by (x 4.6), hotels are booked six months in advance with some 15, 000 rooms occupied during the event, not to mention the visitors that find alternative accommodation.

A springboard for export

The Festival of Lights acts as a veritable open air showroom. Foreign delegations come to see new artistic and technological trends and also to select the works they want to exhibit in during their own Festivals.

For a certain number of artistic creations presented in Lyon, it is the beginning of a world tour and recognition for the artists.

Since 2008, over 30 pieces have been exhibited in other festivals such as Singapore’s Night Lights Festival, and the Light in Jerusalem Festival. In total, since 2008, the productions have generated over 1.5 million euros in income for the designers.

Festival of Lights

Lyon Tourism Office

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The Festival of Lights, covering all fronts!

Aurélie Moretto / ADERLY — Fri, 09 Dec 2011 11:26:15 +0000

The Festival of Lights has just begun, so here’s a list of ways you can follow the event: Website, iPhone and Android application, Facebook page, Twitter account, merchandise, the France 3 Trophy and more, … The Festival of Lights is covering all fronts!

Mobile phone application

This application will take you into the heart of the festival and will enable you to plan your trip accordingly.

Access the program to consult the events happening around you either by list, by map or by using an ‘augmented reality’ device. While you film the images around you, the ‘augmented-reality’ device will make info bubbles appear with information concerning the events happening around you.

You can also consult events by district or by theme and find practical information to help you to get there.

An interactive page will also enable you to vote for your favorite artistic project with the France 3 Trophy, to find out more about the flashmobs and to connect directly to the Facebook page.

France 3 Trophy

From 8 December, you can vote for your favorite creation. The France 3 Festival of Lights Trophy will be awarded to the winner(s) on 11 December at City Hall. Those who vote will be entered into a lucky draw to win 2 x week-end breaks for two people.

Festival of Lights Flashmobs

Be a part of the Festival by joining in 3 flashmobs:

Retour aux sources (back to the source): Jeudi 8 December et 8pm, Terrasses de la Guillotière
Les étoiles filantes (shooting stars): Friday 9 December at 8pm, Place Bellecour
Vague lumineuse (Wave of light): Sunday11 December at 8pm, Esplanade de la Grande Côte.

To join in, all you have to do is to go to the right place at the right time and to follow the instructions you’ll find in the Fête des Lumières smart phone application.

Festival of Lights boutique

Visitors will be able to purchase Festival of Lights merchandise at 3 different points of sale set up especially for the occasion, as well as an online boutique!

Boutique Rue Grolée (from 7 to 12 December)
Boutique Bellecour (from 3 to 11 December)
Boutique Pradel (from 3 to 12 December)

Festival of Lights program

Five good reasons to take part in the Festival of Lights

Light a Candle for Charity

Candlequick Game

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5 good reasons to get involved in the Festival of Lights

Aurélie Moretto / ADERLY — Wed, 07 Dec 2011 14:11:30 +0000

This year, like every year, the Festival of Lights will begin on 8 December 8 and theme will be: History meets reality!

It is an ambitious project. This year Gérard Collomb wants the event to combine tradition and innovation “with real clout!”.

For the four days of Lyon’s traditional festival, 70 attractions will be dotted across the city to the delight of an expected 4 million visitors.

5 good reasons to join in the Festival of Lights:

After a long renovation period Saint-Jean Cathedral is back in full view.
The ‘classics’ are being revisited: Place des Terreaux will see the horses of Bartholdi’s fountain launch into a crazy race along the square’s facades.
For the 1st time an interactive animation will take the form of a giant pin ball game on façade of the Celestin Theater and scenes filmed by the public will be projected onto Saint Paul train station.
Lyon council has promised a surprise for Place Bellecour.
Operation Lumignons du Cœur will collect funds for Unicef

Many other events and surprises will occur each as intimate as they are spectacular, and as poetic as they are unique.

From a technological point of view much progress has been made and the cost of energy this year will not exceed €4000 thanks to the use of LEDs.

See the program on video:

Fête des lumières 2011: la programmation! (Lyon) par telelyonmetropole

Festival of Lights program

An exemplary Festival of Lights

Light a candle for charity on 8 December

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Lyon ranked in 8th place in the innovative cities index

Aurélie Moretto / ADERLY — Fri, 18 Nov 2011 10:42:27 +0000

The ‘Innovation Cities Top 100 Index 2011’, performed by the Australian agency 2thinknow, ranked Lyon in 8th place in the innovative cities index out of 331 cities in 2011.

Lyon climbed up one place compared with the 2010 results to confirm its designation as an area of dynamic growth and innovation.

In terms of innovation, Lyon comes out well and ranks among the top 10 innovative cities such as Boston, Paris, Amsterdam and San Francisco.

Consult the index

The index is based on 162 different ‘indicators of innovation’, among them: property prices, mobility (public transport), cultural exchange and scientific research.

Lyon, innovative city

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Exquisite, luxurious & sublime, beaujolais nouveau is our best export!

Aurélie Moretto / ADERLY — Thu, 17 Nov 2011 15:47:38 +0000

50,000 visitors from around the world are expected to join the 2011 Beaujolais Nouveau celebrations: the precious AOC (controlled designation of origin) label is an economic boon for Lyon and its region.

The arrival of the Beaujolais Nouveau

The whole world awaits its arrival! People gather on the third Thursday of November every year at midnight to celebrate its arrival. This year, the world launch is set to take place on Thursday 17 November!

40 million bottles of Beaujolais Nouveau are sold within three weeks! Last year, 6 million were exported to Japan. It is a luxury product outside of France and we can be proud of this local economic success, which remains successful despite the crisis.

Beaujolais celebrations

Come to Villefranche, Beaujeu, Lyon, Belleville, Gleizé, Lacenas between 16-20 November. 30 different events have been planned this year to welcome our French, Japanese, American, Dutch, German, Belgian and even Romanian friends!

A preview
Let’s take a look at the Fête de Beaujolais Gourmand (Beaujolais celebratory tasting) in Saint-Forgeux, a sumptuous celebration that is renewed every year. In 2011 the chosen theme is ‘Scenes of women’, honoring women everywhere, after all, they are responsible for 80% of all wine purchases!

Most of the 1200 guests expected reserve their places from year to year, including major companies such as Vinci, Eiffage and Spie Batignolles. We have many loyal partners who have supported us over the past 15 years.

Recognized the world over

In addition to the national and international television channels covering the event (from as far as Korea), Inter Beaujolais will broadcast the event on 5 national radio stations: Europe 1, RMC, RTL, RFM and RTL2.

Beaujolais Nouveau is a worthy ambassador of a uniquely French savoir-faire, and a real trump card for tourism in Rhône-Alpes.

Celebrate the arrival of the Beaujolais Nouveau with us

Discover the program

(Prestigious evening, dinner and show, local producers’ market and a tour of the cellars)

About the author : Sylvie COMANZO, ONLYLYON Ambassador, SOLUSCÈNE

Director of Soluscène, artistic coordinator and presenter of the Beaujolais Gourmand festival.

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Lyon in the international press!

Aurélie Moretto / ADERLY — Wed, 02 Nov 2011 16:06:48 +0000

Lyon is in full transformation (the banks of the Rhône, Confluence, the Part-Dieu project…) and it’s easy to see! These actions led by ONLYLYON are destined to enhance its economic and cultural advantages as well as the city’s quality of life … and they have enabled it to broaden its reach both in France and abroad with articles published in the prestigious Süddeutsche Zeitung and Financial Times which have published articles on the changes in the Rhone Valley’s capital.

Süddeutsche Zeitung, the German daily, with an average daily readership of 1 million people, mentions “Lyon, the silent resurrection” in its 23 September edition.

Read the article in Süddeutsche Zeitung

The Financial Times, another prestigious newspaper, has released a dossier entitled “Lyon thinks big” in fDi, its bi-monthly international investment publication.

Read the article in the Financial Times

Finally, the Express, a well-known French newspaper, has also documented the changes happening in Lyon with a bold title befitting the current projects: “Lyon, the Pari(s) of tomorrow” (“Pari” meaning “wager” in French) in its special edition in September.

Read the article in the Express

Lyon is internationally renowned! This kind of press coverage is always beneficial for Lyon, its economy and tourism etc. Furthermore, the city has held 19^th place in this year’s Cushman & Wakefield European cities listing.Similar Posts:

We asked Blandine Thenet, Director of the ONLYLYON Tourism and Congress promotional tour, four questions.

Aurélie Moretto / ADERLY — Wed, 27 Jul 2011 07:58:15 +0000

Blandine Thenet, is manager of the ONLYLYON ON TOUR project and has travelled with the tour through each of the 10 stops. We take a look back over the tour which culminated in London on 8 July.

What is the concept of ONLYLYON ON TOUR ?

From 6 May to 8 July, a bus sporting the ONLYLYON colours travelled to 10 European cities to promote the city of Lyon to the general public. This unprecedented event was organised by ONLYLYON Tourism and Congress, and was joined by ONLYLYON and its partners.

Students, entrepreneurs and potential tourists were all welcome to discover the diverse entertainment and activities on offer at the ONLYLYON ON TOUR village, such as the performance by the Lyon-based hip-hop dance world champions, Pokemon Crew. The goal was to promote the city through entertainment and events. We wanted visitors to discover the quality of life and advantages our city has to offer in a festive environment.

ONLYLYON ON TOUR in London with Gérard Collomb

How did the public react?

Throughout the journey, the feedback was very positive. The people we met really appreciated our unique approach. Aside from being original, the fact that our the event employed local people really helped to create ties with the local people.

The mayors of the cities we visited were informed of our arrival by our own mayor, Gérard Collomb. Some host cities were particularly open to our approach: Marseille, Milan, Barcelona, Brussels, Frankfurt, Lille, Paris, Amsterdam…

Each stop also offered a great opportunity to meet ONLYLYON Ambassadors. In Brussels we brought together some twenty ambassadors and a few former EM Lyon students.

Did the people you met already know Lyon? What ideas did they have about the city?

The bus travelled to cities that can be reached from Lyon within 3 hours. Most people had heard of Lyon, but they didn’t have any specific ideas about the city’s activities. People from northern cities, for example, know of Lyon simply because they travel through it on their way to the south in the summer. Our information point, attended by professionals, was therefore of great interest to the general public and helped them to discover the city’s many aspects.

We also offered the public a promotional card that offers reduced-price accommodation as well as the Lyon City Card.

Tell us a little bit about London, the final destination of ONLYLYON ON TOUR.

The bus made its final stop in London on 8 July though still offering all the same entertainment. At the same time, ADERLY invited British and foreign CEOs to participate in a conference attended by Gérard Collomb. The aim of this conference entitled: “Doing business in Lyon” was to promote Lyon’s economic advantages to potential foreign investors: find out more about ‘Operation Séduction à Londres’ at the onlylyon.org website.

See more pictures of the event +

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Nuits Sonores 2011 – our highlights

Aurélie Moretto / ADERLY — Wed, 22 Jun 2011 07:25:16 +0000

A couple of weeks ago we were lucky enough to spend four days (and nights!) at Lyon’s indie and electronic music festival, Nuits Sonores. Now in its ninth year, the festival attracts thousands of visitors from all around Europe and is, of course, incredibly popular with the Lyonnaise too. Thanks to the full support of the people of Lyon (including Gérard Collomb, the mayor), festivities take place across the whole city – in trendy bars and clubs, at the city’s Museum of Contemporary Arts, the 17th-century city hall, the Piscine du Rhone – the list is endless!

With international acts such as DJ Shadow and Caribou on the line-up, choosing our favourite festival moments hasn’t been an easy job. However, after much deliberation, we’ve managed to narrow them down to our top 5 – scroll down to see them. Do you agree?

Next year will see Nuits Sonores celebrating its 10th birthday, and we’re sure that they’ll be doing it in style. If you could choose any indie or electronic music artist to play, who would it be? Are there any venues in Lyon that you’d like to see it take place at? Why not let us know by commenting on this post.

Our top 5 highlights

1) The animal agility competition!

2) DJ sets at the Piscine Du Rhone

3) Partying at Apéro Sonore Sonnenstrasse

4) Bathing in the visual spectacle of DJ Shadow’s set at Scène 1 – Marché Gare

5) Watching the Sonics thrash out some of their classics on the guitar

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How is Lyon perceived abroad ?

Aurélie Moretto / ADERLY — Mon, 09 May 2011 09:30:47 +0000

Quality of life, culture and heritage, gastronomy, a dynamic economy…how is Lyon perceived abroad? Let’s take a look at Lyon’s reputation in the foreign press and the see how the city is perceived outside of metropolitan France.

Several of Lyon’s events attract a number of tourists every year. The Festival of Lights is, of course, one of the events that offers Lyon an international platform and is often the subject of articles in the foreign press. This year, the Dailymail and the Telegraph devoted an article and a video to this “extraordinary festival of lights”.

International tourists discovering Lyon are often very attracted to its gastronomic cuisine. The city is crowned the Capital of Gastronomy. Moreover, British newspaper The Dailymail published a significant article devoted to gastronomic cuisine in Lyon, namely its traditional Lyon cuisine and ‘Bouchons’, but also contemporary cuisine that, according to the British paper, has nothing on Paris, London or New York. Let us also note that the association ‘Les toques blanches lyonnaises’ includes a hundred or so chefs from Lyon and the Rhône Alpes region and makes it its duty to promote both Lyon and France’s culinary reputation abroad.

Business men and women love Lyon too. Last month, the Wall Street Journal devoted an article to this subject and highlighted all of the best places to stay, dine and be entertained after work hours for business tourists in Lyon. As the second most economically influential city after Paris, Lyon is also a great destination from which to travel to other European destinations. Ideally located 2hrs from Paris, Lyon is perceived as a dynamic city that is less stressful than the capital city and more accessible when it comes to organising business meetings, cultural tours or even shopping trips!

Our foreign friends naturally remember all of the key tourist attractions (Fourvière, Parc de la Tête d’Or, Vieux Lyon…) but they also retain the atmosphere of the city, which has the reputation of being “romantic” and a great place to live.Similar Posts: