[Branding] Eurocities launches a working group on City Branding and Attractiveness in Lyon
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Yesterday, Lyon hosted a meeting of representatives from 38 European cities, convened by EUROCITIES, the network of major European cities. The purpose of this meeting was to launch a working group that is to focus on Brand Management and Attractiveness in the major cities of Europe.
The participants addressed topics such as urban marketing, the creation of a brand for a city (such as the ONLYLYON brand), economic governance models and the difficulty of changing the image of a city. Around the table were representatives from cities such as Manchester, Tampere, Lublin, Katowice, Nantes and Gothenburg.
This working group will be followed by other groups of the same kind throughout 2010. Read more about it +
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