[Branding] Eurocities launches a working group on City Branding and Attractiveness in Lyon

February 10th, 2010 by admin
Filed under: city branding, events 

eurocities lyon [Branding] Eurocities launches a working group on City Branding and Attractiveness in LyonYesterday, Lyon hosted a meeting of representatives from 38 European cities, convened by EUROCITIES, the network of major European cities. The purpose of this meeting was to launch a working group that is to focus on Brand Management and Attractiveness in the major cities of Europe.

The participants addressed topics such as urban marketing, the creation of a brand for a city (such as the ONLYLYON brand), economic governance models and the difficulty of changing the image of a city. Around the table were representatives from cities such as Manchester, Tampere, Lublin, Katowice, Nantes and Gothenburg.

This working group will be followed by other groups of the same kind throughout 2010. Read more about it +

EUROCITIES +

Similar Posts:

Tags: ,

Comments

One Response to “[Branding] Eurocities launches a working group on City Branding and Attractiveness in Lyon”

  1. equiliqua » Y qué más da, pero no da lo mismo on February 10th, 2010 13:42

    [...] en el concepto de “city branding”. De hecho, la semana pasada se celebró una jornada en Lyon sobre este tema. No quiere decir que por este evento ahora todo el mundo se ponga a [...]