[Branding] Eurocities launches a working group on City Branding and Attractiveness in Lyon
![eurocities lyon [Branding] Eurocities launches a working group on City Branding and Attractiveness in Lyon](http://ilsontchoisilyon.com/blog_version_francaise/wp-content/uploads/2010/02/eurocities-lyon.jpg "[Branding] Eurocities launches a working group on City Branding and Attractiveness in Lyon")
Yesterday, Lyon hosted a meeting of representatives from 38 European cities, convened by EUROCITIES, the network of major European cities. The purpose of this meeting was to launch a working group that is to focus on Brand Management and Attractiveness in the major cities of Europe.
The participants addressed topics such as urban marketing, the creation of a brand for a city (such as the ONLYLYON brand), economic governance models and the difficulty of changing the image of a city. Around the table were representatives from cities such as Manchester, Tampere, Lublin, Katowice, Nantes and Gothenburg.
This working group will be followed by other groups of the same kind throughout 2010. Read more about it +
Why Lyon? #1, Didier Bourgeot, CEO Akuter Technologies
Why did we choose Lyon to setup Akuter Technologies’ European offices?
“First of all, the way we have been welcomed and supported by the ADERLY team has been tremendous. We have compared Lyon against other opportunities and finally made our decision on a series of facts such as having the world at our fingertips because of the excellent high speed Internet coverage and to be at a mere couple of smooth hours from the very heart of Paris. So we can benefit from the outstanding environmental and cultural richness of the region and enjoy a quality of life reconciling personal and professional efficiency. Lyon’s very dynamic and resourceful local market provides us with new customers and software engineering talents.”
=> Do you agree with these arguments? Do you want to add your own “Lyon story” to this blog? Please contact us or answer in the comments’ section!
Soirée ONLY LYON at MOMA 2007
On December 6, 2007, Aderly, in partnership with Invest in France Agency North America and the law firm Orrick, Herrington & Sutcliffe LLP, organized an evening reception to promote Lyon at the San Francisco Museum of Modern Art (SFMoMA). The event, decorated in the colors of OnlyLyon, brought together 185 decision makers and business leaders of the San Francisco Bay Area, to discover the advantages of living, investing and setting up business in Lyon.
The Consul General of France in California, Pierre-Francois Mourier, presented France’s entrepreneurial innovation, economic development and the advantages offered to foreign investors, while Former member of the Lyon bar, Brigitte Gambini, Avocat (Paris) and a Licensed Legal Consultant in Orrick’s New York office, gave an overview of Orrick’s Emerging Companies law practice and its broad experience in assisting clients in their cross-border business transactions.